Meta plans to give Facebook and Instagram users in Europe the option to pay for ad-free versions of the social media platforms as a way to comply with the continent. Strict data privacy rulesThe Wall Street Journal reported Tuesday.
The company wants to charge users about 10 euros ($10.50) per month to use Instagram or Facebook without ads on a desktop browser, the newspaper reported, citing unnamed people familiar with the proposal. Adding more accounts will cost 6 euros per account.
The newspaper said mobile prices would be higher, about 13 euros per month, because Meta would have to account for the commissions charged by Apple and Google app stores on in-app payments.
Meta is reportedly hoping to launch paid subscriptions in the coming months as a way to comply with EU data privacy rules that threaten it. attractive business model To show personalized advertisements to users.
WSJ said Meta will give users the choice between continuing to use the platform with ads or paying for an ad-free version.
“Meta believes in the value of free services supported by personalized ads,” the company said in a statement to The Associated Press. “However, we continue to explore options to ensure we comply with emerging regulatory requirements. We have nothing further to share at this time.”
The top court of the European Union had said this in July Meta must obtain consent first before serving ads to users – a decision that jeopardizes the company’s ability to make money by tailoring ads to individual users based on their online interests and digital activity.
It is unclear whether EU regulators will sign off on the plan or insist that the company offer cheaper versions. The newspaper said one issue facing regulators is whether the proposed fee would be too expensive for the majority of people who do not want to be targeted by ads.